In order to improve the way you appear in Sortlist, you should first understand your relevance index and the philosophy behind Sortlist.
On the one hand the experience (services and works) on your profile helps us determine what project opportunities we can send you.
On the other hand Sortlist ranks agencies to help marketing managers find the right communication or marketing agency that fits their needs, budget and/or location.
This relevance index is the Sortlist algorithm called Diane; its objective is to make the most relevant & qualitative selection of agencies. And qualitative results on Sortlist are considered as up-to-date and completed information on the agency profile. We have therefore decided to reward active agencies with relevant, completed and fresh content.
Here are the 5 elements you must be aware of:
1. Verify Your Agency
2. Carefully Choose Your Core Services
The services chosen are essential on Sortlist. In fact, if you haven’t selected any services you will not rank properly.
To get smarter results for our users, Sortlist gives a better ranking to specialized agencies.
If you want to rank extremely well on a specific segment, we advise you to analyze your competitors and select your services sparingly!
3. Publish Your Best Works
To show your visitors what your agency is good at, you can import customers’ cases. Definitely, a great way to show your amazing and fresh work, differentiate yourself from your competitors and generate more qualified leads on your agency profile. The number of cases attached to your services influences the weight of your rank in the search. Moreover, it will bring you value and trust to your profile visitors. Therefore, do not underestimate them!
You can easily add or edit customer cases on your agency profile by clicking on “Edit your work”. Add your cases (image, YouTube or Vimeo videos), fulfill the form and…it’s done!
To make them awesome, follow an amazing case study structure that will bring a lot of value to your future client.
- Context: what was the situation of the company, the challenges to solve?
- Goals: what was the main goal of your work?
- Strategy:what was your approach? Wich audience have you targeted, why and how?
- Execution: what have you concretely done?
- Result: what was the return of your work? How many impression, traffic, views, sales, etc?
4. Get Clients’ Reviews
A good selling pitch can persuade leads to trust you, but what is better than being recommended by your existing clients?
In fact, “Great testimonials tell people that your product or service is not only legit but awesome enough that other people are seeing great results from it.”
Agencies with greater reviews gain extra weight in the search and, as a matter of fact, get a greater relevance index.
5. Refresh Your Content + Give Feedbacks On Project Opportunities
Fresh content influences your ranking on Sortlist because we believe that a long time client is not legit anymore in regards to your currents.
Be transparent and true to yourself. Speak to the audience you are actually working for and you will get much more credibility.
If after having done all of it, some projects sent are still not a good match for you, you can still leave us a feedback while declining. This way Diane better understands what you're looking for.
Do not hesitate to contact us if you have any issues or questions!
The Sortlist team
Time to optimize your profile! app.sortlist.com