In order to improve the way you appear in the Sortlist, you should first understand your relevance index and perceive the philosophy behind Sortlist.
Moreover, your experience (services and works) on your profile helps us determine what new project opportunities to send to you
Sortlist ranks agencies to help marketing managers find the communication or marketing agency that fits their needs, budget, and/or location.
The relevance index is the Sortlist algorithm called Diane; its objective is to give the most relevant & qualitative results to users. Qualitative results on Sortlist are considered as up-to-date and completed information. We have decided therefore to reward active agencies with relevant, completed, and fresh content.
Here are the 5 elements you must be aware of:
1. Verify your agency
2. Carefully choose your core Services
The services chosen are essential on Sortlist. In fact, if you haven’t selected any services you will not rank properly.
To get smarter results for our users, Sortlist gives a better ranking to specialized agencies.
If you want to rank extremely well on a specific segment, we advise you to analyze your competitors and select your services sparingly!
3. Publish your best Works
To show your visitors what your agency is good at, you can import customers’ cases. Definitely, a great way to show your amazing and fresh work, differentiate yourself from your competitors, and generate more qualified leads on your agency’s profile. The number of cases attached to your services influences the weight of your rank in the search. Moreover, it will bring you value and trust to your agency’s visitors. Therefore, do not underestimate them!
You can easily add or edit customer cases on your agency profile by clicking on “Add a campaign”. Add your cases (image, YouTube, or Vimeo), fulfill the form and…it’s done!
To make them awesome, follow an amazing case study structure that will bring a lot of value to your future client.
- Context: what was the situation of the company, the challenges to solve?
- Goals: what was the main goal of your work?
- Strategy:what was your approach? Wich audience have you targeted, why and how?
- Execution: what have you concretely done?
- Result: what was the return of your work? How many impression, traffic, views, sales, etc?
4. Get clients’ Reviews
A good selling pitch can persuade leads to trust you, but what is better than being recommended by your existing clients?
In fact, “Great testimonials tell people that your product or service is not only legit but awesome enough that other people are seeing great results from it.”
Agencies with greater endorsements and reviews gain extra weight in the search and, as a matter of fact, get a greater relevance index.
5. Refresh your content + Give feedbacks on project opportunities
Fresh content influences your ranking on Sortlist because we are convinced that an agency that worked a long time ago with a client is not anymore legit in regards to the current client’s agency.
Don’t lie to yourself. Speak to your audience and the type of leads you are working for. You will be rewarded for it and get much more trust and credibility.
Do not hesitate to contact us if you have any issues or questions
The Sortlist team
Time to optimize your profile: www.sortlist.com